The Cape Grim Difference

Tasmania is renowned for its pristine wilderness, but did you know it also has some of the purest air and rainfall in the world?

Pure air isn’t the only thing Cape Grim has going for it, they also produce premium-grade beef. With these prime conditions comes perfect pastureland that cattle love to graze on. The good news is, this beef that is sought after by chefs and restaurants around the country, will now be available in IGA Marketplace!

What makes this beef so good? Well, the difference is in the taste. Cape Grim beef is guaranteed to be tender, juicy and of the highest eating quality. This beef has a richer, fuller flavor which comes from the grass-only diet of the cattle. They have no added hormones or antibiotics, are graded to four and five-star MSA tenderness and naturally marbled for maximum juiciness and flavor.

So whether you’re a lover of rump steak, eye fillet, porterhouse, or rib fillet, make sure you head in store and taste what all the fuss is about!